A slow site costs sales. Navigate Commerce optimizes Magento 2 and Magento Open Source stores for speed, Core Web Vitals, and smoother UX—helping you convert more visitors into loyal customers. Why do merchants need Magento optimization service? Optimization is a process of making things better! A simple definition. In the case of eCommerce, optimization helps merchants make more impact on their website's performance and get a higher ranking. Getting better performance leads to better conversions and higher sales.