India’s fintech industry has quietly reshaped the way people think about borrowing. A few years ago, taking a loan meant paperwork, branch visits, and long waiting periods. For many, the process felt intimidating and inconvenient. Today, fintech platforms have changed that experience by bringing credit directly to smartphones, making borrowing faster and more accessible for everyday needs. Fintech loan apps are now widely used by people who want flexible and short-term financial support. Instead of depending on traditional systems, users prefer digital platforms that offer clarity, speed, and ease. Among these platforms, Kissht continues to stand out because it focuses on real-life borrowing needs rather than unrealistic promises. Borrowing Has Become a Practical, Everyday Choice Borrowing is no longer seen as a rare or complicated decision. With fintech loan apps, people use credit as a tool to manage temporary situations. These could include medical bills, travel costs, or household