Explore Primar Partners’ Pantaloons Christmas retail activation in New Delhi, featuring a specially designed 30-foot Christmas tree, festive décor, Santa Sleigh and Nutcracker displays, an interactive Christmas photo booth with instant photo printing, and trained on-ground manpower. From concept development and creative visualization to fabrication, installation, technology setup, staffing, visitor coordination, and experience management, Primar Partners delivered an engaging festive retail experience designed to increase customer interaction, dwell time, brand visibility, and seasonal recall. Discover how experiential retail activation and BTL marketing can transform a store into a memorable festive destination.
