Explore Primar Partners’ successful Look Walker activity for Muthoot Finance in Delhi, an innovative BTL marketing campaign designed to capture attention in high-footfall commercial areas. The campaign used illuminated mobile billboards carried by trained brand promoters to create direct consumer engagement, distribute promotional information and increase brand visibility. Primar Partners managed the campaign end to end, including strategic location selection, activity planning, creative billboard and leaflet design, promoter training, on-ground coordination, real-time monitoring and post-campaign analysis. This Muthoot Finance case study demonstrates how creative mobile advertising and experiential BTL activation can help brands connect directly with audiences across busy markets and commercial hubs in Delhi NCR.
